Ipsos Zrt.

Since 2007 we have developed several desktop and Web applications to the above market leader polling company in Hungary. The Ipsos Reportgenerator program is the very first Hungarian application that made use of the opportunities arising from the completely redesigned and rewritten XML based MS Office 2007 program. The development has been appraised by Microsoft Hungary as well. The main goal of the Ipsos Median Navigator application is the analysis of the Hungarian media consumption data (mainly press and radio), and the design of media campaigns.