The DIGITbrain project aims to enable customised industrial products and to facilitate cost-effective distributed and localised production for manufacturing SMEs, by means of leveraging edge-, cloud- and HPC-based modelling, simulation, optimisation, analytics, and machine learning tools and by means of augmenting the concept of digital twin with a memorising capacity towards a) recording the provenance and boosting the cognition of the industrial product over its full lifecycle, and b) empowering the network of DIHs to implement the smart business model "Manufacturing as a Service".